Hello, CoderPad.

CoderPad was on a mission to update its brand identity in a crowded market. Collaborating with CP’s executive team, marketing leaders, engineering leaders, and design leaders, I successfully led the team through multiple workshops, audits, and iterations to define a new brand archetype and visual brand expression that fits CoderPad’s future vision. The new brand launched in December 2023.

My roles: Brand strategy, Visual expression, Workshopping, Web design, Brand guidelines, Component library, Design and development hand-off

This work was completed in Dec 2023 and was built using a fully customized and accessible library of React components.